It is the first nationwide caravan in the game fowl industry that uses a specially designed truck as its platform to conduct different kinds of game fowl-related programs.
The truck will be manned by veteran veterinarians and animal health care specialists loaded with popular Excellence products and mounted with widescreen LED TV with powerful sound system for education and entertainment.
“The aim of this campaign is to help maintain the ever growing game fowl industry by sharing technical knowledge through mini-seminars, consultations, video presentations, and hands-on demos on the road using a four-wheeler truck,” said Eulo Lorenzo, the company’s VP for Operations.
“Gulong ng Sabong” campaign has actually started and is set out for its express tours to various destinations in Luzon, the Visayas and Mindanao.”
The idea behind the name “Gulong ng Sabong” came from a 1950’s radio hit drama series that was subsequently televised in the 1980’s with the title “Gulong ng Palad.”
Just like the story of “Gulong ng Palad,” sabong is like a rolling wheel – sometimes you’re at the top, sometimes you’re at the bottom.
The “Gulong ng Sabong” truck will roam from town to town where poultry supplies and cockpit arenas are located to educate and entertain the sabong community.
“This is perhaps the first ever public service project of its kind offered by an animal health care company like the Excellence Poultry and Livestock Specialist,” said Lorenzo.
The project will also provide health care products and services related to the company’s specialties — hogs, cattles, pigeons, exotic pets, peking duck, goats, fishes, carabaos, etc.